Satellite Manufacturers Forum: Instant Adaptation to an Instant Culture
Both broadcasters and operators shudder at the kiss-off term “legacy media.” Yet, undeniably, the ways in which users worldwide access information – two-way communication, social media, and interactivity – are driving almost unprecedented change in both the broadcast and satellite sectors. The upside? Potentially tens of millions more people becoming part of the conversation – and demanding more access. How are satellite operators and broadcasters responding? We’ve gathered a consortium of broadcasters and satellite operators to assess the common challenges they face and whether or not they are meeting them.